On December 21, 2023, the School of Pharmacy, Graphic Era Hill University, hosted an interactive seminar on “Sales and Marketing Excellence in Pharmaceuticals.” The keynote speaker was Mr. Deepak Kumar, Regional Sales Manager at Sun Pharmaceuticals. Mr. Kumar enlightened the students with insights into current trends in the Indian Pharma market, career opportunities in the pharmaceutical industry, and the fundamental business model and philosophy of Sun Pharma.
Mr. Deepak Kumar began his presentation by providing an in-depth analysis of current trends in the Indian pharmaceutical market. He highlighted the rapid growth of the industry, driven by factors such as increasing healthcare awareness, the rise of chronic diseases, and advancements in pharmaceutical research and technology. He discussed the significant role of generic drugs in making healthcare more accessible and affordable in India, and how this trend has positioned India as a major player in the global pharmaceutical landscape.
One of the key segments of Mr. Kumar’s presentation focused on the fundamental business model and philosophy of Sun Pharmaceuticals. He explained Sun Pharma’s commitment to innovation, quality, and patient-centricity, which have been pivotal to its success. Mr. Kumar elaborated on the company’s strategies for maintaining a competitive edge, such as continuous investment in research and development, expanding global reach, and adhering to stringent regulatory standards.
Throughout the seminar, Mr. Kumar engaged with the students through interactive discussions and Q&A sessions. His real-world examples and personal anecdotes provided a vivid picture of the challenges and rewards of a career in pharmaceutical sales and marketing. The students appreciated his approachable manner and the actionable advice he offered.
