Bachelor of Arts in Journalism and Mass Communication

The BJMC program focuses on developing students’ communication and critical thinking skills and provides hands-on training in various media platforms such as print, broadcast, and digital media. The program prepares students for a wide range of career opportunities in the media industry. With the growing importance of digital media, graduates can also explore careers in social media management, digital marketing, and online journalism.

• Journalism: Journalists can work for print, broadcast, or online media organizations. They can report on news, write feature stories, and produce content for different media platforms.
• Advertising: Advertising agencies hire a lot of graduates as freshers in the following roles account executives, copywriters, or media planners. They can create advertising campaigns, develop brand strategies, and manage client relationships.
• Public Relations: Public relations agencies or in-house PR departments of organizations hire a lot of graduates as freshers in the following roles to develop communication strategies, manage media relations, and plan events and campaigns.
• Corporate Communication: Graduates can work in the corporate communication departments of companies. They can manage internal communication, develop external communication strategies, and handle crisis communication.
• Content Writing: Graduates can work as content writers for online media, digital marketing agencies, or content creation companies. They can write articles, blogs, social media posts, and other digital content.
• Media Research: Media research firms or media planning agencies hire a lot of graduates as freshers in the following roles who can analyze media trends, consumer behaviour, and media effectiveness.
• Film and TV Production: Graduates can work as producers, directors, or scriptwriters in film and TV production houses. They can develop scripts, produce TV shows and films, and manage production processes.
• Social Media Management: With the growing importance of social media, graduates can work as social media managers for companies or social media agencies. They can create social media content, manage social media accounts, and track social media metrics.

• Comprehensive Curriculum: The program covers a wide range of topics such as journalism, advertising, public relations, new media, cinema, TV production, and research, giving students a broad understanding of the media industry. Moreover, the curriculum of a BJMC program generally includes courses on media theories, new media, media history and ethics, news reporting, and writing, editing, digital journalism, advertising, public relations, radio and television journalism, photography, and film studies.
• Hands-on Training: Students receive practical, hands-on training in various media platforms such as print, broadcast, digital, and new media, through internships, case studies, and simulations.
• Communication and Critical Thinking Skills: The program emphasizes the development of communication and critical thinking skills, which are essential for success in the media industry.
• Ethical Awareness: Students are taught to be aware of the ethical considerations in media and to understand the broader impact of media on society.
• Career Preparation: The program is designed to prepare students for careers in various fields of mass communication, including journalism, advertising, public relations, corporate communication, content writing, and media research.
• Portfolio Building: Through projects and assignments, students are encouraged to build their portfolios and develop their skills in creating compelling content for diverse audiences.

Overall, the Bachelor of Media and Mass Communication program provides students with a solid foundation of knowledge, practical skills, and critical thinking abilities, positioning them for success in the dynamic and exciting field of mass communication.