BBA (Hons.) E-commerce and Digital Marketing

BBA (Hons) E-Commerce and Digital Marketing is a four-year undergraduate degree program that focuses on the principles and practices of online business, digital marketing strategies, and e-commerce operations to prepare students for careers in the rapidly evolving digital marketplace.

The BBA (Hons) in E-Commerce and Digital Marketing program is an excellent opportunity for students seeking to develop practical knowledge and expertise in the fields of E-Commerce and Digital Marketing. The program focuses on the latest tools and technologies used in the digital world to help students build effective online presences and drive sales. This specialized four-year undergraduate degree program is designed to provide students with the knowledge and skills needed to succeed in the rapidly growing digital marketplace.

The BBA (Hons) in E-Commerce and Digital Marketing program provides students with hands-on training in using popular digital marketing tools such as Google Analytics, SEO, and PPC advertising. Students will also learn how to design and develop websites and mobile applications and use data analytics to monitor and optimize online performance. The program is delivered through a combination of lectures, case studies, workshops, and projects, which provide students with opportunities to apply theoretical knowledge in practical settings. Furthermore, the demand for professionals with digital marketing and e-commerce skills is growing rapidly. The program equips students with the knowledge and skills to create and manage successful digital marketing campaigns which are essential for businesses to stay competitive in today’s digital landscape. Graduates of this program are in high demand by businesses of all sizes, from start-ups to multinational corporations, as they possess the skills to develop and execute digital marketing strategies that drive business growth.

Launch your career in business with our BBA (Hons.) E-commerce and Digital Marketing program. Experienced faculty, hands-on learning, and industry connections.

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Course Information

Admission Procedure

Merit prepared on basis of the qualifying exam

Provisional Admission

Seats to be allocated based on projected scores(12th), calculated basis the candidate’s 10th percentage – only meritorious students

Eligibility

All interested candidates should have passed Class XII from a recognized board of examination in any stream with not less than 50% marks.

Important Links

Fee Structure

Scheme

Curriculum

Career Prospects

Graduates of the BBA (Hons) in E-Commerce and Digital Marketing program have ample career opportunities in the rapidly expanding digital marketing industry. With the increasing importance of digital channels for businesses, organizations require professionals who possess a thorough understanding of digital marketing tools, platforms, and strategies. Graduates of this program possess the knowledge and skills necessary to excel in various roles in the field of digital marketing.

Here are the few job roles that graduates can pursue after completing their degree:-

Digital Marketing Manager
E-commerce Manager
Social Media Manager
Web Developer
SEO Specialist
PPC Specialist
Email Marketing Specialist
Content Marketing Manager:
Digital Marketing Analyst
Online Entrepreneur

Key Highlights

Cutting-edge Curriculum: The program offers a comprehensive and innovative curriculum that covers the latest trends and best practices in E-Commerce and Digital Marketing.
Practical Training: Students receive hands-on training through internships, case studies, and real-world projects, gaining practical experience in digital marketing tools, techniques, and platforms.
Industry-Experienced Faculty: The program is taught by experienced faculty members who have extensive industry knowledge and expertise in E-Commerce and Digital Marketing.
Career Preparation: The program is designed to prepare students for a range of careers in the digital marketing industry, providing them with the skills and knowledge needed to succeed in this fast-paced and dynamic field.

Frequently Asked Questions

What are the skills developed in BBA (Hons) E-Commerce and Digital Marketing?

BBA (Hons) E-Commerce and Digital Marketing develops a range of skills such as critical thinking, analytical skills, communication skills, marketing skills, e-commerce skills, digital marketing skills, and project management skills. Students learn how to create effective digital marketing campaigns, analyze data to measure the success of their campaigns, and manage e-commerce operations.

What are the career opportunities after completing BBA (Hons) E-Commerce and Digital Marketing?

BBA (Hons) E-Commerce and Digital Marketing graduates can find career opportunities in e-commerce management, digital marketing management, social media management, content marketing management, search engine optimization (SEO) specialist, and more. The skills acquired in the program make graduates highly sought after by businesses that are increasingly moving their operations online.

What types of internships are available for BBA (Hons) E-Commerce and Digital Marketing students?

BBA (Hons) E-Commerce and Digital Marketing students can find internships in various fields such as e-commerce management, digital marketing, social media management, content marketing, web development, and search engine optimization (SEO). Internships may be available with online retailers, e-commerce companies, marketing agencies, or technology firms, providing students with valuable hands-on experience in their field of study.

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