BBA E-commerce and Digital Marketing

BBA (E-Commerce & Digital Marketing) combines business administration principles with specialised knowledge in online business, E-Commerce strategies, Digital Marketing tools, and consumer behaviour in the digital era.

The BBA (E-Commerce & Digital Marketing) is a three years program designed to equip students with a strong foundation in business administration and the digital landscape. It provides students with an understanding of the principles and practices of conducting business online and effectively marketing products and services in the digital realm.

The program covers various aspects of e-commerce, including online retailing, supply chain management in an E-Commerce environment, and electronic payment systems. Students gain insights into emerging trends and technologies shaping the E-Commerce landscape, enabling them to navigate the dynamic digital marketplace.

The program often incorporates practical learning experiences such as projects, case studies, and internships, allowing students to apply their knowledge and skills in real-world scenarios. This helps them develop a practical understanding of E-Commerce & Digital Marketing strategies, preparing them to meet the challenges and opportunities of the rapidly evolving digital business landscape.

Launch your career in business with our BBA (Hons.) E-commerce and Digital Marketing program. Experienced faculty, hands-on learning, and industry connections.

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Course Information

Admission Procedure

Merit prepared on basis of the qualifying exam

Provisional Admission

Seats to be allocated based on projected scores(12th), calculated basis the candidate’s 10th percentage – only meritorious students

Eligibility

All interested candidates should have passed Class XII from a recognized board of examination in any stream with not less than 55% marks.

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Fee Structure

Scheme

Curriculum

Career Prospects

Here are the career opportunities associated with a BBA (E-Commerce & Digital Marketing) degree:

Digital Marketing Specialist/Manager: These professionals develop and implement Digital Marketing campaigns, manage social media platforms, optimise search engine rankings, analyse website traffic, and measure campaign effectiveness.
E-Commerce Manager: E-Commerce managers oversee the online operations of businesses, including managing online sales platforms, optimising user experience, coordinating logistics, and implementing effective E-Commerce strategies.
Social Media Manager: Social media managers are responsible for managing and executing social media strategies, creating engaging content, monitoring online conversations, building brand awareness, and driving customer engagement through various social media platforms.
SEO Specialist: SEO specialists focus on optimising websites for search engines, improving organic search rankings, conducting keyword research, analysing website performance, and implementing on-page and off-page optimisation techniques.
Content Marketing Specialist: Content marketing specialists develop and execute content marketing strategies, create compelling and valuable content, manage blog platforms, coordinate with writers and designers, and measure content performance.
Digital Advertising Specialist: Digital advertising specialists manage online advertising campaigns across different platforms, such as Google Ads and social media ads. They optimise ad performance, conduct A/B testing, and analyse campaign metrics.
E-Commerce Consultant: E-Commerce consultants provide strategic advice and guidance to businesses on E-Commerce strategies, Digital Marketing initiatives, customer experience optimisation, and leveraging emerging technologies.

Key Highlights

The BBA (E-Commerce & Digital Marketing) program prepares students to stay abreast of the latest digital trends and effectively navigate the evolving digital landscape. Here are some of the key highlights:
Emphasis on Digital Transformation: The program focuses on the current trend of businesses undergoing digital transformation. Students learn how organisations can leverage digital technologies to enhance competitiveness and adapt to the changing digital landscape.
E-Commerce Strategies: The program covers the latest strategies and trends in e-commerce, such as mobile commerce and personalised customer experiences. Students gain insights into optimising online sales channels and integrating them with physical stores.
Social Media Marketing: With the growing influence of social media platforms, the program emphasises the role of social media marketing in brand building, customer engagement, and lead generation. Students learn about effective social media strategies and leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn.
Data Analytics and Insights: Given the increasing importance of data in decision-making, the program focuses on data analytics and its application in Digital Marketing. Students learn to collect, analyse, and interpret data to gain actionable insights, optimise marketing campaigns, and understand consumer behaviour.
Artificial Intelligence and Automation: The program highlights the role of artificial intelligence (AI) and automation in Digital Marketing. Students explore how AI can enhance customer targeting, personalisation, and chatbot interactions and how automation can streamline marketing processes and improve efficiency.

Frequently Asked Questions

Is a BBA (E-Commerce & Digital Marketing) degree focused solely on online businesses?

BBA in E-Commerce & Digital Marketing is not solely focused on online businesses. While it emphasises E-Commerce & Digital Marketing, the knowledge and skills gained can be applied to both online and traditional brick-and-mortar businesses. The degree equips students to navigate the digital landscape and implement effective marketing strategies across various industries and sectors.

What are the emerging trends in E-Commerce & Digital Marketing that the program covers?

The program covers emerging trends such as voice search optimisation, artificial intelligence in marketing, influencer marketing, video marketing, personalised marketing, and the use of emerging social media platforms. Students gain insights into these trends, allowing them to stay updated with the evolving digital landscape and leverage new opportunities for effective E-Commerce & Digital Marketing strategies.

Are programming or coding skills required for a BBA (E-Commerce & Digital Marketing) degree?

While programming or coding skills are beneficial, they are not typically required for a BBA (E-Commerce & Digital Marketing) degree. The focus is on understanding the principles and strategies of E-Commerce & Digital Marketing, as well as utilising digital tools and platforms effectively. However, having basic knowledge of programming languages can be advantageous in certain roles within the Digital Marketing field.

How important is practical experience in the field of E-Commerce & Digital Marketing?

Practical experience is highly important in the field of E-Commerce & Digital Marketing. It allows individuals to apply theoretical knowledge, develop practical skills, and understand the dynamics of the industry. Practical experience through internships, provided while pursuing the degree, projects, or work opportunities. These provide valuable insights and enhance employability by demonstrating expertise in implementing Digital Marketing strategies and managing E-Commerce operations.

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