Bachelor of Design (User Experience and Interaction Design)

The Bachelor of Design (User Experience and Interaction Design) program is an innovative and cutting-edge pathway that prepares students to excel in the fast-paced world of user interface and user experience design. This comprehensive program immerses students in the art and science of creating intuitive and visually captivating digital experiences, catering to the needs of today’s tech-savvy users. By exploring a diverse range of core attributes and unique features, students develop a deep understanding of design principles and emerging technologies, empowering them to shape the digital landscape of the future.

Intuitive User Experiences: Through a hands-on and project-based approach, students learn to create intuitive user experiences that seamlessly blend aesthetics with functionality. They delve into design thinking methodologies, allowing them to empathize with users, identify pain points, and deliver solutions that enhance usability and delight.

AI and IoT Integration: The program stands at the forefront of technological advancements, incorporating AI and IoT-enabled user interface design. Students gain expertise in creating smart, interconnected systems that adapt to users’ preferences and behaviors, revolutionizing how humans interact with technology.

Immersive Design Exploration: The program embraces the frontier of immersive experience design, including augmented reality (AR), virtual reality (VR), and extended reality (XR). Students embark on an exhilarating journey to craft captivating and interactive virtual worlds, shaping the future of entertainment, education, and various industries.

Smart Wearable Innovation: The program places emphasis on smart wearable products, exploring the intersection of fashion and technology. Students learn to design wearables that merge style with cutting-edge functionality, redefining how we interact with wearable devices and integrating them seamlessly into our lives.

Transdisciplinary and Multidisciplinary Specializations: The program offers a unique opportunity for students to explore diverse domains and collaborate with experts or students from different disciplines. Whether it’s computer science, healthcare, gaming, education, or fintech, students can specialize and create transformative experiences that cater to specific industries.

Research-Driven Curriculum: As a research-based program, the program fosters a culture of exploration and innovation. Students engage in research projects, studying user behaviors, emerging technologies, and design trends, empowering them to make informed design decisions backed by data-driven insights.

App-Centric Service Experience Design: The program places a strong focus on app-based service experiences, preparing students to create seamless and delightful app interfaces. From on-demand services to e-commerce platforms, students learn to craft apps that elevate user satisfaction and drive business success.

Human-Centered Design Philosophy: Human factors and human-centered design research form the backbone of the program’s approach. Students learn to put the end-users at the heart of their design process, ensuring that their creations resonate with real-world needs and preferences.

Launch your career in Design with our Bachelor of Design (User Experience and Interaction Design) program. Experienced faculty, hands-on learning, and industry connections.

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Course Information

Admission Procedure

Merit prepared on basis of the qualifying exam

Provisional Admission

Seats to be allocated based on projected scores(12th), calculated basis the candidate’s 10th percentage – only meritorious students

Eligibility

All interested candidates should have passed Class XII from a recognized board of examination in any stream with not less than 55% marks.

Important Links

Fee Structure

Scheme

Curriculum

Career Prospects

In today’s digital age, graduates with a Bachelor of Design (User Experience and Interaction Design) degree are among the most sought-after professionals in the job market. The increasing emphasis on user-centric design and seamless digital experiences has elevated the importance of UI/UX designers in various industries. A few potential career paths that graduates can look forward to, include:

UI/UX Designer
UX Architect
Interaction Designer
User Experience Researcher
Product Designer
Web Designer
Mobile App Designer
AR/VR Experience Designer
Usability Analyst
Information Architect
Design Strategist
User Interface Developer
Wearable Technology Designer
Digital Product Manager
Service Design Specialist
Human-Centered Design Consultant
Entrepreneurs

Key Highlights

The Bachelor of Design (User Experience and Interaction Design) program offers an array of key highlights that equip students with the skills and knowledge to thrive in the rapidly evolving world of user interface and user experience design:

Design Studio: The program provides a dedicated design studio space where students can immerse themselves in a creative and collaborative environment. It serves as a hub for brainstorming ideas, developing concepts, and refining designs.
Nurturing Creative Mindsets: The curriculum is designed to foster and nurture creative mindsets among students. They are encouraged to think outside the box, explore innovative solutions, and push the boundaries of design.
Design Thinking and Problem-Solving Abilities: Through focused training in design thinking, students learn to identify user needs, empathize with their target audience, and develop user-centric solutions. This approach enhances their problem-solving abilities and helps them create impactful designs.
In-House Live Projects & Assignments: The program incorporates real-world projects and assignments within the institution, allowing students to gain practical experience and apply their skills in authentic scenarios. These opportunities enable them to build a strong portfolio and enhance their employability.
Industry Collaboration: The program emphasizes collaboration with industry professionals and companies, providing students with exposure to real industry challenges and trends. This collaboration ensures that the curriculum remains relevant and aligned with current industry requirements.
Curriculum as per the Latest Industry Trends: The program is designed to stay up-to-date with the latest developments and trends in the UI/UX design field. This ensures that students are equipped with the most relevant and sought-after skills, making them industry-ready upon graduation.
World-class Infrastructure: Students benefit from a state-of-the-art infrastructure that replicates industry standards. Equipped with advanced tools and technology, including CNC laser cutting machines, 3D printers, and a MAC Lab with software like Adobe Photoshop, Illustrator, After Effects, Premiere Pro, Figma, Autodesk Fusion 360, and KeyShot, students can bring their design ideas to life and gain hands-on experience with industry-standard tools.

Frequently Asked Questions

Do I need coding skills for UI/UX design?

While coding skills are not always mandatory for UI/UX design, having a basic understanding of HTML, CSS, and JavaScript can be beneficial, especially when it comes to prototyping and collaborating with developers.

How is B.Design (UI/UX) affected by emerging technologies like VR, AR, and AI?

B.Design (UI/UX) programs often incorporate emerging technologies and their impact on user experiences. Students may learn about designing interfaces for virtual reality (VR) and augmented reality (AR) applications, as well as how artificial intelligence (AI) influences user interactions with digital products.

Are there any specific software or tools that students will learn to use in the program?

In the B.Design (UI & UX) program, students will learn to use a range of software and tools relevant to the field, such as Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, Figma, Autodesk Fusion 360, KeyShot, and more. These tools are widely used for creating wireframes, prototypes, and visual designs for user interfaces. Many such skills will be taught which are essential for designing and visualizing products effectively.

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