Bachelor of Design (Product Design)

The Bachelor of Design (Product Design) is a four-year undergraduate program that concentrates on the designing aspect and prepares students for careers in product design. The program’s curriculum is designed to provide students with a strong foundation in design principles and methodologies and provides a thorough understanding of the technical aspects of product design.

The Bachelor of Design (Product Design) program is an exciting and dynamic pathway that empowers students to become innovative and skilled product designers, shaping the future of electronic and smart products. This comprehensive program encompasses a wide range of core attributes and unique features, providing students with the necessary skills to create aesthetically pleasing, functional, and user-centered products that enhance human experiences in various domains.

Innovative Electronic and Smart Product Design: The program focuses on electronic and smart product design, equipping students with the expertise to integrate cutting-edge technology into their creations. From wearable gadgets to IoT-enabled devices, students explore the endless possibilities of electronics and harness their potential to improve everyday life.

Aesthetics and Styling for Electronic Products: The program places significant emphasis on the aesthetics of electronic products, teaching students how to blend form and function seamlessly. Through hands-on projects and workshops, students refine their skills in styling and designing electronic products that not only perform optimally but also captivate users with their visual appeal.

Human Factors and User-Centered Design Research: The program adopts a human-centric approach to design, emphasizing the importance of human factors and user-centered design research. Students learn to conduct in-depth research on user behaviors, needs, and preferences, allowing them to create products that address real-life challenges and provide meaningful solutions.

Crafting Product Experiences: Product Experience Design is a vital aspect of the program, teaching students to curate memorable and delightful experiences for users through their product designs. Whether it’s through intuitive interfaces or ergonomic designs, students focus on making the end user’s interaction with the product seamless and enjoyable.

Service and System Design: The program also delves into service and system design, broadening students’ perspectives to encompass larger ecosystems. By considering the entire product lifecycle and its interaction with users, students can develop holistic and sustainable solutions that contribute to enhanced user experiences.

Transdisciplinary and Multidisciplinary Specializations: The program offers diverse opportunities for specialization, encouraging students to collaborate with experts from different fields. This interdisciplinary approach allows students to explore unique niches, from healthcare devices to smart home technology, and tailor their skills to meet specific industry demands.

Sports and Defence Equipment Design: One of the unique attributes of the program is the focus on sports and defence equipment design. Students have the chance to delve into the exciting world of sports gear innovation or contribute to the development of cutting-edge defence equipment, where design plays a critical role in performance and safety.

Research-Based Program: The program stands out as a research-based program, fostering a culture of exploration and innovation. Students engage in research projects, enabling them to stay at the forefront of emerging trends and technologies, and apply their findings to real-world design challenges.

Launch your career in Design with our Bachelor of Design (Product Design) program. Experienced faculty, hands-on learning, and industry connections.

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Course Information

Admission Procedure

Merit prepared on basis of the qualifying exam

Provisional Admission

Seats to be allocated based on projected scores(12th), calculated basis the candidate’s 10th percentage – only meritorious students

Eligibility

All interested candidates should have passed Class XII from a recognized board of examination in any stream with not less than 55% marks.

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Fee Structure

Scheme

Curriculum

Career Prospects

In today’s dynamic & innovative world, graduates with a Bachelor of Design (Product Design) degree are highly sought-after, paving the way for a multitude of exciting career opportunities. With their expertise in crafting innovative and user-centric products, these graduates can explore diverse paths such as:

Product Designer
Accessory Designer
UX/UI Designer
Wearable Technology Designer
Sports Equipment Designer
Industrial Designer
Service Design Specialist
Interaction Designer
Product Development Manager
Design Entrepreneur
System Engineer/Designer
Consumer Experience Researcher

Key Highlights

The Bachelor of Design (Product Design) program boasts several key highlights that equip students with the necessary skills and knowledge to thrive in the world of product design:

Design Studio: Within the program, students have access to a dedicated design studio, providing them with a creative and collaborative environment to ideate, conceptualize, and bring their product design visions to life.
Nurturing Creative Mindsets: The curriculum focuses on nurturing and cultivating creative mindsets among students. They are encouraged to explore innovative ideas, think critically, and develop a keen eye for aesthetics, enabling them to create unique and impactful product designs.
Design Thinking and Problem-Solving Abilities: Through specialized training in design thinking, students learn to empathize with users, identify their needs, and develop products that solve real-world problems effectively. This approach empowers students with strong problem-solving abilities, making them competent designers in the industry.
In-House Live Projects & Assignments: The program integrates live projects and assignments within the institution, offering students practical exposure to real product design challenges. These hands-on experiences allow them to refine their skills and build a portfolio showcasing their versatility and proficiency.
Industry Collaboration: Collaborations with industry professionals and companies are integral to the Bachelor of Design (Product Design) program. Such partnerships provide students with valuable insights into industry trends, technological advancements, and market demands, ensuring that their designs are relevant and market-ready.
Curriculum as per the Latest Industry Trends: The program’s curriculum is regularly updated to align with the latest developments and trends in product design. This ensures that students stay abreast of cutting-edge techniques, materials, and technologies, preparing them to tackle contemporary design challenges.
World-class Infrastructure: Students benefit from world-class infrastructure featuring modern facilities and equipment. Advanced tools, such as prototyping machines, 3D printers, and modeling software, enable students to experiment and realize their ideas effectively.

Frequently Asked Questions

What skills will I learn in B.Design (Product Design) program?

Students in B.Design (Product Design) will learn skills such as sketching, CAD modeling, 3D printing, design thinking, market research, project management, and collaboration. They will also gain a deep understanding of user needs and preferences.

Can I pursue B.Design in Product Design without a background in art or design?

Yes, the program welcome students from diverse educational backgrounds. While some prior exposure to art or design can be beneficial, it is not always a mandatory requirement. Passion, creativity, and a keen interest in product design are essential qualities for aspiring students.

How is B.Design (Product Design) different from B.Tech/B.E. in Industrial Design or Mechanical Engineering?

B.Design (Product Design) and B.Tech/B.E. in Industrial Design or Mechanical Engineering have some overlapping areas, but they differ in their approach. B.Design program emphasizes the creative and artistic aspects of designing products, while B.Tech/B.E. programs focus more on the technical and engineering aspects related to designing and manufacturing products.

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